This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from 1lovebaby.com (UK Market) (the “Site”). We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the pages or products you view, how you reached our Site, and how you interact with it. We refer to this as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are small data files placed on your device that often include an anonymous unique identifier. You can learn more about cookies and how to disable them at www.allaboutcookies.org.
- “Log files” track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- “Web beacons”, “tags”, and “pixels” help record how you browse the Site and measure marketing performance.
When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing and shipping address, payment information (including credit/debit card details), email address, and phone number. If you pay using PayPal, we also collect your PayPal email address. We call this “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect to:
- Process and fulfil your orders (including payment, shipping, and confirmations);
- Communicate with you about your order;
- Screen orders for potential risk or fraud; and
- Send information or offers in line with your marketing preferences.
We use Device Information to help identify potential risks (in particular, your IP address), and to improve and optimise our Site (for example, through analytics or performance insights).
We may also use Device Information for advertising or retargeting through platforms such as Google, Facebook, Pinterest, TikTok, and Microsoft Ads, to show you relevant ads that match your interests.
TEXT MARKETING AND NOTIFICATIONS (if applicable)
By entering your phone number at checkout or opting in to receive text updates, you agree that we may send you order notifications and marketing messages.
You can unsubscribe anytime by replying STOP. Message and data rates may apply.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with trusted third-party partners to help us operate our business and improve your experience:
- We use Shopify to power our online store. You can read more here: https://www.shopify.com/legal/privacy
- We use Google Analytics to understand how customers use our Site. Read more: https://policies.google.com/privacy
- You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
We may also share your information if required by law, regulation, or legal request (for example, to comply with tax or fraud investigations).
BEHAVIOURAL ADVERTISING
We use your Personal Information to provide relevant advertisements.
You can opt out of personalised ads by visiting:
- Facebook: facebook.com/settings/?tab=ads
- Google: google.com/settings/ads/anonymous
- Bing: advertise.bingads.microsoft.com
You can also manage preferences through the YourOnlineChoices UK portal.
COOKIES
Our website uses cookies to enhance your browsing experience, analyse traffic, and personalise content and ads.
You can adjust cookie settings in your browser at any time.
For more details, please see our Cookie Policy (if applicable).
YOUR RIGHTS (UNDER UK GDPR)
As a UK or EU resident, you have the right to:
- Access the personal data we hold about you;
- Request correction or deletion of your data;
- Object to or restrict processing of your data;
- Withdraw consent for marketing communications at any time.
To exercise these rights, please contact us at support@1lovebaby.com.
DATA TRANSFER OUTSIDE THE UK
Your personal information may be transferred and processed outside the United Kingdom (for example, in the United States or Canada).
We ensure that such transfers comply with UK data protection law and use appropriate safeguards, such as contractual clauses approved by the UK ICO.
DATA RETENTION
We retain your Order Information for as long as necessary to fulfil your order and meet legal obligations.
You may request deletion of your data by contacting us.
MARKETING COMMUNICATIONS
If you have subscribed to our newsletter or marketing updates, you can unsubscribe at any time by clicking “Unsubscribe” at the bottom of our emails or by emailing us at support@1lovebaby.com.
MINORS
Our Site is not directed to individuals under the age of 13.
We do not knowingly collect personal data from children.
CHANGES TO THIS PRIVACY POLICY
We keep our Privacy Policy under regular review and update it when necessary to comply with UK data protection laws.
This policy was last updated on 24th October 2025.
CONTACT US
For any questions about our privacy practices or to exercise your data rights, please contact our Data Protection Officer:
Email: support@1lovebaby.com
Mail: 1LoveBaby UK – Data Protection Team
(International inquiries are welcome.)